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Telecommunications — EMEAIA Data & Automatisation

A telecom operator centralized its social media listening on a dedicated platform, resilient to API changes.

Social media data analytics platform for an EMEA telecom operator. Integration of social platform APIs, monitoring of API changes, decision dashboards for communications, product, and customer satisfaction directorates.

Delivery model

Development center (CDR)

Via Vivantro

Typical duration

Multi-year

Team

Data architect, back-end developers, data engineers, social analysts

01Context

Need for a unified vision of presence and perception on social media
Changing social platform APIs requiring continuous monitoring
Substantial volume of content to ingest, qualify, and exploit
Dashboard demands from communications, product, and customer service directorates

02Intervention

Architecture of the data platform and choice of social API connectors
Setup of an API change monitoring system with alerting
Ingestion, normalization, and qualification of content (themes, sentiment)
Multi-directorate decision dashboards (communications, product, satisfaction)
Data governance and compliance rules related to social media
Progressive ramp-up by country and by social network

03Deliverables

Operational data analytics platform on multiple social networks
API monitoring system with real-time alerting
Decision dashboards per directorate
Documentation of qualification and compliance rules

04Outcomes

Unified vision of social media presence at EMEA scale
Accelerated detection of API changes before production impact
Communications and product decisions based on qualified data
Capability to extend to new social networks or new countries

Technologies used

Click a technology to explore our dedicated practice.

APIs socialesPython↗Power BI↗SQLAzure↗Airflow

Related modernization paths

Regulatory data lake →

Power BI data audit →

Related expertise

IA Data & Automatisation →

ATLAS methodology →

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