Telecommunications — EMEAIA Data & Automatisation
A telecom operator centralized its social media listening on a dedicated platform, resilient to API changes.
Social media data analytics platform for an EMEA telecom operator. Integration of social platform APIs, monitoring of API changes, decision dashboards for communications, product, and customer satisfaction directorates.
Delivery model
Development center (CDR)
Via Vivantro
Typical duration
Multi-year
Team
Data architect, back-end developers, data engineers, social analysts
01Context
- Need for a unified vision of presence and perception on social media
- Changing social platform APIs requiring continuous monitoring
- Substantial volume of content to ingest, qualify, and exploit
- Dashboard demands from communications, product, and customer service directorates
02Intervention
- Architecture of the data platform and choice of social API connectors
- Setup of an API change monitoring system with alerting
- Ingestion, normalization, and qualification of content (themes, sentiment)
- Multi-directorate decision dashboards (communications, product, satisfaction)
- Data governance and compliance rules related to social media
- Progressive ramp-up by country and by social network
03Deliverables
- Operational data analytics platform on multiple social networks
- API monitoring system with real-time alerting
- Decision dashboards per directorate
- Documentation of qualification and compliance rules
04Outcomes
- Unified vision of social media presence at EMEA scale
- Accelerated detection of API changes before production impact
- Communications and product decisions based on qualified data
- Capability to extend to new social networks or new countries
Related modernization paths
Does this context match yours?
We frame your program at Intake, with transparent budgeting. A short POC can be delivered in a few weeks before committing to a full program.