Personalized marketing campaign
Targeted broadcast from a segmented base, real-time performance tracking, and automatic follow-up triggering based on behavior.
01 · Access International productDelivered at our clients
WhatsApp — Chatbot and campaigns
Direct, automated engagement on the most open channel in the world.
Complete platform for deploying WhatsApp campaigns and interactive chatbots. The solution orchestrates personalized message sending at scale, ensures real-time performance tracking, and logs all interactions for full traceability. MCP-first architecture orchestrated through our ATLAS-Agentic methodology.
Goal
Answer customer messages arriving on WhatsApp 24/7, at scale.
How
Chatbot connected to your catalog + case qualification + escalation to a human on 15-20% of messages.
Benefits
- WhatsApp open rate 80-90% (vs 20% email)
- 24/7 availability without continuous mobilization
- Personalization at scale with full traceability
- Business API compliance (approved templates, opt-in)
Access reference — already deployed in production
- Sector
- Communication agency · Access International internal
- Delivery mode
- Dedicated WhatsApp cell + selective human handoff
- Volume / scope
- Multi-brand campaigns in production · 24/7 interactive chatbot
- Stack
- WhatsApp Business API · MCP · cloud orchestration · tracking DB
- Status
- In production, continuous iterations
Reference anonymized under confidentiality. Details available on request under NDA.
Customer experience impact
Customer comfort and NPS lift
This solution is designed to serve the customer, not to track them. A customer who receives a relevant message, on the right channel, at the right time, and gets a clear answer to their question 24/7 feels considered. A customer who feels served recommends. Expected impact: improved Net Promoter Score, increased satisfaction, loyalty.
Typical use cases
Promotional campaigns, appointment reminders, customer onboarding, first-line support, sales follow-ups.
Automated customer onboarding
Conversational journey that guides the new customer through the first steps, answers common questions, and escalates to human at the right moment.
Reminders and confirmations
Appointments, deliveries, payments: automation of cyclic messages with inbound confirmation and exception management.
First-line support
24/7 chatbot that qualifies the request, proposes standard answers, and hands off to a human agent for complex cases.
Business functions served
Business functions served
This product applies to the following business functions. Click to discover how we adapt it to each.
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Frequently asked questions
Frequently asked questions
Compatible with which CRM?+
HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, Brevo, Mailchimp, and most common CRMs via their APIs. Custom integrations on request.
How do you respect WhatsApp Business constraints?+
Templates pre-approved by Meta, mandatory opt-in management, strict respect for anti-spam quotas, service windows for client-initiated conversations.
What is the GDPR compliance?+
Flow mapping from scoping, documented granular opt-in, automated right to erasure, data access logging.
Time to production?+
Three to six weeks depending on journey complexity, CRM integration, and base richness.
Case studies
Related case studies
Want to explore this product in your context?
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